Korean men are looking overseas for brides because of gender disparities at home.
Now, that industry is seizing on an increasingly globalized marriage market and sending comparatively affluent Korean bachelors searching for brides in the poorer corners of China and Southeast and Central Asia. The marriage tours are fueling an explosive growth in marriages to foreigners in South Korea, a country whose ethnic homogeneity lies at the core of its self-identity.
In 2005, marriages to foreigners accounted for 14 percent of all marriages in South Korea, up from 4 percent in 2000.
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The business began in the late 1990s by matching South Korean farmers or the physically disabled mostly to ethnic Koreans in China, according to brokers and the Consumer Protection Board. But by 2003, the majority of customers were urban bachelors, and the foreign brides came from a host of countries.
Most of the Vietnamese brides come from rural areas. Part of the attraction for them is that Korea is very fashionable right now in the pop media -- and that glamour influences much of their conceptualization of their future life.
Some potential social impacts as a result of these transnational marriages: (1) Koreans re-evaluate what it means to be Korean because ethnicities are evolving. (2) Entrenchment of core-periphery as Koreans become the "power" country that draws from "poor" Vietnam for brides. (3) Rural areas where the brides end up become more like urban sites of cosmopolitanism with cultural and ethnic mixing.
Korean Men Use Brokers to Find Brides in Vietnam
Labels: emerging markets, globalization, marriage