Happy New Year via mobile phone in South Africa
Mobile calls, SMS, and MMS were used to ring in the New Year in South Africa and other parts of the world. Did you make or receive some kind of holiday greeting through your mobile phone? And did you exchange greetings with someone you would consider very close, somewhat close, or an acquaintance?
South Africa: Billions of Beeps Usher in New Year via UNDP ICT for Development ObservatorySOUTH Africans have become a nation of electronic greeters, with more than 1,5-billion cellphone text messages sent over the recent holiday season.
MTN alone handled 1,17-billion SMS messages over Christmas and New Year, almost double the number it carried last year. But fast fingers and thumbs have not completely replaced the more personal touch of a phone call, with MTN reporting a 46% rise in voice calls from last year to an astonishing 1,87-billion calls during Christmas and New Year.
....
Other countries also reported amazing growth in seasonal greetings by SMS. Danes and Norwegians broke their previous records with the Danes sending 16-million over the new year period, up 31% from a year ago. Norwegian networks carried 37,5-million text messages on New Year's Eve and New Year's Day, says Sapa.
Things were less successful in Bulgaria, where mobile networks temporarily collapsed because of high traffic shortly after midnight on January 1.
While global figures have not yet been calculated, the number of SMS greetings sent over the new year is tipped to top 200-billion. Airwide Solutions, a mobile messaging player, predicted a massive increase in the emerging markets of eastern Europe, north Africa and Asia.
Airwide expected the UK to top 200-million New Year messages, and predicted that Poland and China would match that. The US, where SMS is less successful because local phone calls are free, is expected to report 125-million New Year messages. However, Filipinos, who send 400-million SMS messages on a normal day, should be the leaders.
Labels: Africa, holiday greetings, mobile, SMS, world

